Every so often in my job or during my consulting gigs, I stumble upon the same problem over and over again – social media is perceived as a destination and not a journey.
In this day and age, the content we create reaches the user at multiple touchpoints. Life has speeded up tremendously in the last couple of decades. Society moves at a pace that seems more hectic each following day. We are increasingly mobile and so is the user. Content is consumed at increasingly numbered touchpoints.