Every so often in my job or during my consulting gigs, I stumble upon the same problem over and over again – social media is perceived as a destination and not a journey.
All posts tagged: touchpoints
Thoughts & Ideas
Mind The Touchpoints – Travelling With The User – Part VI
In this day and age, the content we create reaches the user at multiple touchpoints. Life has speeded up tremendously in the last couple of decades. Society moves at a pace that seems more hectic each following day. We are increasingly mobile and so is the user. Content is consumed at increasingly numbered touchpoints.