Social media strategy goes well beyond having a Facebook or LinkedIn page, Twitter profile or publishing stories on Instagram. It is not about you posting from time to time status updates or to feverishly pushing your products or solutions to everyone who follows you.
Social media strategy is about you connecting with your potential and current customer, as well as the wider audiences – all these stakeholders you have identified in every phase of your customer journey map. And to add to that you need to have your own voice and always remember that you might be in the business of selling something to individuals (B2C) or to organisations (B2B), but business is still one human interacting with another human and trying to find a mutual benefit from this exchange.
Your social media strategy needs to stand firmly into the three foundational pillars:
Services For Starters
If your business is just embarking on its social media trip, I can help you with the following:
- Social Media Strategy
- Guidelines
- Content Strategy & Generation
- Tools & Automatisation
- Training & Workshops
- Ongoing Support
Services For Advanced
If your business has been using social media for a while, I can help you with the following:
- Social Media Strategy Review
- Tools & Processes Optimisation
- Leed Generation Technics
- Training & Workshops
- Ongoing Support
In my experience and in addition to the approach I have mentioned in Digital Strategy, I found that the following SMART model helps achieve business goals on social media:
Your social media strategy’s vision should be unique the same way your business is. It should be adding real value to your marketing mix and help you achieve your goals, not just you being present because every else is. You should have your own voice and tone.
And your mission should be to build memorable and valuable experiences for your customers on social media and the other touchpoints. A happy customer is a returning customer.
I will be happy to work with you help you achieve your goals on social media, whether it is with a hands-on approach (getting down to work type of thing), a workshop (or two) or training.
