Martech setup and marketing, in general, are often just an afterthought once a startup is being created. In many cases, founders are focussed first on the product, then on Sales and only after that on Marketing. And this is often a high price to pay down the road.
It feels a lot like shifting gears … For the past a little bit over ten years, I have been mostly in Park mode. Only for my freelance digital consulting projects, that is. But it sure looked to me like a parked car.