Martech Setup

The Perfect Martech Setup for Early Stage Startups

Martech setup and marketing, in general, are often just an afterthought once a startup is being created. In many cases, founders are focussed first on the product, then on Sales and only after that on Marketing. And this is often a high price to pay down the road.

Shifting gears

Shifting Gears – Or Trying Something New

It feels a lot like shifting gears … For the past a little bit over ten years, I have been mostly in Park mode. Only for my freelance digital consulting projects, that is. But it sure looked to me like a parked car.

cropped are you optimizing for voice search

Are You Optimising For Voice Search?

Voice search is not just another buzzword gaining traction in meeting rooms, around water coolers or after-work cocktails. It is poised to become part of everyday business.

cropped social media is a journey

Social Media Is A Journey, Not A Destination

Every so often in my job or during my consulting gigs, I stumble upon the same problem over and over again – social media is perceived as a destination and not a journey.

cropped sous vide social media strategy 1

Sous-Vide Social Media Strategy

Sous-vide social media strategy is what I call the tactical grey area approach to sharing external communications using employees’ private profile instead of the official company channels.

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