Borislav Kiprin's Blog

The internet is a full frontal exposure. Especially for those that claim it is there business. Whether on Twitter, Facebook or LinkedIn there are tons of people letting us know that they are “Da S%&t”. In some cases they really are, in others they are just full of themselves of very young and full of… (you know what I mean).

The following slidecast served the purpose of show case on how Iberia can improve their social media presence.

A/B and A/B/n strategies shall be used when statistical accuracy is of an essence and naturally when there is a single element in multiple variations…

AdServer differ quite a lot in terms of features and service. To select the suitable partner we have to be first clear on our needs and objectives. The best way to address those needs are a “Request for Proposal” (RFP) asking the questions pointed out in the defined criteria. So, why are those criteria important?

Think of reporting as stating the facts and analysis as taking things to the next level and understanding why does facts are such and what can be done taking them into account…