Borislav Kiprin's Blog

In my mind marketers are in the business of creating valuable experience, maintaining relationship and engaging the user. No matter whether it is the Internet, the mass media or mobile, the purpose of every advertising effort is to generate positive outcome for the company – sales, cash, better brand/company image etc.

Couple of days ago, I tweeted that an expandable banner on www.topsport.bg (a Bulgarian sport news portal) will result into me taking that site out of my bookmarks and respectively daily reads. The funny thing here is that I am a digital marketer and yet I despise some forms of digital advertising formats as an industry professional and as a user. But not to confuse you, let’s first paste the screenshots of the expandable banner…

Yesterday, I took the time off from my studies at IE and ventured on a trip to Sofia to visit the WebIt Expo. It was an event that singed up long time ago for and have been expecting pretty much as I was expecting my Adtech London ’09.

This starts to remind me a bit of the Rambo sequels… I had the previous “Stay connected” done a week ago when I was in Madrid, Spain. When I thought that I had it all covered, it turned out that it wasn’t completely true. Here’s the follow up.

When I got my first PC I was no more than 10 years old. In that sense I can not call myself a Digital Native. I started too late on that. I find myself still thinking analog rather then bit when it comes to certain issues and events. However, if you ask me what I would miss the most if I was estranged on a desert island, I would say that it would be my computer and the internet connection. See, I often go to Europe to visit family and friends.