January 31st, 2010 | by Borislav Kiprin | published in Digital Marketing Auditing, Website Building
Think of reporting as stating the facts and analysis as taking things to the next level and understanding why does facts are such and what can be done taking them into account…
January 28th, 2010 | by Borislav Kiprin | published in Digital Marketing Auditing, Website Building
Key Performance Factors help defining and measuring progress while trying to achieve set business goals. It is important to have the agreement among the leadership in the company when identifying and setting the KPIs…
October 1st, 2009 | by Borislav Kiprin | published in Gadgets
On Saturday, September 19, 2009 I was flying with Lufthansa from Munich to London . The obeying sets rules guy that I am, before approach to Heathrow I turned my iPod Classic 160G off and placed on the seat next to me. We landed, got our bags and left the plane. But shortly after that I realized that I have forgotten my gadget on the plane, because my neighbor has placed his newspapers on top of it.
September 11th, 2009 | by Borislav Kiprin | published in Interactive Channel
There is a new star coming up… Actually it is not new, but old. It is just that marketers did not pay much attention to it outside of US. Up till now… And as we always do, we consult the numbers: Advergaming offers a different approach to marketing and reaching another demographic with the following [...]
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