Borislav Kiprin's Blog

My dear reader,

I know I have been absent for a while and unfortunately, I will be absent some more. At least until the end of next week.But here is a bit more info on the topic.

• The lack of posts for the past week was due to an incredibly rewarding trip I took. I got to think, breathe and sleep digital strategy for a very exciting project. It is too bad that I am not allowed to say yet anything about it.  But during that time, we managed to come up with the how digital strategy for the campaign, set up the measuring tools and most importantly evaluate the current performance of the existing digital channels. And to my surprise, the work of the team was focused (no analysis-paralysis), quite productive and actually funny.  Who said there cannot be joy found while sinking deep in work?
• The next week, will be tough. I will be trekking at average 2,500 m above sea level. So, no Internet. Mostly likely, no mobile phone, either. The phone will be in the 20 kg backpack (I hope, I can carry that), but I will be a fool to believe that GRPS and 3G connection can be established in the wilderness. So bear with me!

One thing I wanted to separate from the paragraphs above is … my gratitude to Apple Inc. My Macbook suddenly experienced a flood of problems. I took it, while on my business trip, to an Apple service center and I got it repaired within 48 hours. So good-bye cracked plastic case! Bye-bye deformed battery! And hello looking like new Mac! So, thank you Apple Inc. and the authorized service center for being reliable, fast and understanding! You rock, guys!