Google Wave for Marketers
August 31st, 2009 | Published in Digital Companies
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This Google Inc. tool might mean quite a lot to the digital marketer. With it the following are becoming easy to implement:
- eResearch – focus groups and panels
- CRM – data collection, customer satisfaction management, real time Q&A
- Branding & Brand Management – presence, new product awareness
- Event Management & PR
Google wave seems to be a tool that everyone was waiting for without even knowing it, especially SMEs. This application will allow the smaller players in the advertising market to reach potential customers and maintain conversation with current client base relatively effortless in a much more optimized way.
They just have to tune to the customer’s wave…
… And something a bit off this posts topic – an interview conducted by TechCrunch’s team with the participation of the Google Wave creators:
Link source: http://www.techcrunch.com/2009/05/28/exclusive-video-interview-with-the-google-wave-founders/
